Lean Marketing

You keep being told to do more marketing. More complex, more specialized and more expensive marketing. Chasing the latest bright shiny object is exhausting. Following charismatic business and marketing “gurus” keeps leading to disappointment. The overwhelm for entrepreneurs, marketers and business leaders is real. There is a better way.

The Lean Marketing movement has been quietly gathering momentum. Small, medium and large businesses are getting bigger and better results by actually doing less marketing. Implementing Lean Marketing in your business will help you punch above your weight.

In this book, you’ll

● The exact tools and tactics you need to build a devastatingly effective marketing system
● How to simplify, systemize and scale your marketing
● How to develop your own marketing capabilities so that your team of mere mortals can achieve big marketing results
● How to create marketing so valuable to your audience that they’d actually be willing to pay you for it
● How the Lean movement transformed Japanese manufacturing from the worst in the world to the best in the world and how it’s now transforming marketing
● How to massively remove waste and increase the efficiency of your branding efforts
● How to achieve product/market fit so that your marketing will cut through the noise
● How “program” your market to bend to your will

• ‎ Lean Marketing Series