نقد و بررسی اجمالیخرید کتاب Digital Marketing, 6th Edition
Digital Marketing, 6th Edition
by Dave Chaffey (Author), Fiona Ellis-Chadwick(Author)
‘I have used this book in all its editions since first publication with my undergraduate and postgraduate students. It is a core text for all the students, because it provides the detail they require at an academic level. Importantly it is a book for the practitioner to use too. This is why we use it on our postgraduate practitioner programmes – where we actually buy the book for the students as we believe it is that important. No other text comes close and literally thousands of our graduates have benefitted from it in their subsequent careers: written by the specialist for the specialist.’
David Edmundson-Bird
Principal Lecturer in Digital Marketing
Manchester Metropolitan University
Now in its sixth edition, Digital Marketing: Strategy, Implementation and Practice provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.
Readers will learn best practice frameworks for developing a digital marketing strategy, plus success factors for key digital marketing techniques including search marketing, conversion optimisation and digital communications using social media including Twitter and Facebook.
Product details
- ASIN : 1292077611
- Publisher : Pearson; 6th edition (December 6, 2015)
- Language : English
- Paperback : 728 pages
- ISBN-10 : 9781292077611
- ISBN-13 : 978-۱۲۹۲۰۷۷۶۱۱
- Item Weight : 3.۴۴ pounds
- Dimensions : 7.۷ x 1.6 x 10.4 inches
- # Business and economy
نمایش ادامه مطلب
برچسب: تکست بوک خرید کتاب از آمازون خرید کتاب اورجینال خرید کتاب زبان اصلی خرید کتاب زبان اصلی تجارت و اقتصاد خرید کتاب زبان اصلی دانشگاهی دانلود کتاب خارجی
نقد و بررسیها0
هنوز بررسیای ثبت نشده است.