نقد و بررسی اجمالیخرید کتاب Marketing Research: An Applied Orientation, 7th Edition
Marketing Research: An Applied Orientation, ۷th Edition
by Naresh K. Malhotra(Author)
An applied and practical marketing research text
With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilizing a variety of marketing companies to highlight qualitative and quantitative research strategies. The ۷th Edition provides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available on this industry.
Product details
- Publisher : Pearson; 7th edition (April 18, 2019)
- Language : English
- Paperback : ۸۸۸ pages
- ISBN-10 : ۱۲۹۲۲۶۵۶۳۹
- ISBN-13 : ۹۷۸-۱۲۹۲۲۶۵۶۳۶
- Item Weight : ۳.۷۹ pounds
- Dimensions : ۸.۵ x 1.1 x 10.91 inches
Marketing Research: An Applied Orientation, ۷th Edition
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برچسب: خرید کتاب زبان اصلی تجارت و اقتصاد
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