AI in Marketing, Sales and Service
AI in Marketing, Sales and Service: How Marketers without a Data Science Degree can use AI, Big Data and Bots
AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management.
This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial level.With interviews and case studies from those cutting edge businesses and executives who are already leading the way, this book shows you:
- how customer and market potential can be automatically identified and profiled;
- how media planning can be intelligently automated and optimized with AI and Big Data;
- how (chat)bots and digital assistants can make communication between companies and consumers more efficient and smarter;
- how you can optimize Customer Journeys based on Algorithmics and AI; and
- how to conduct market research in more efficient and smarter way.
A decade from now, all businesses will be AI businesses – Gentsch shows you how to make sure yours makes that transition better than your competitors.
About the Author
Peter Gentsch is a serial entrepreneur and expert in Digital Management, AI and Big Data. He is also the holder of the Chair for International Business Administration at Aalen University, where he focuses on Marketing, e-Business and Data Science. He is the author of numerous publications in Germany and internationally and a keynote speaker on the subjects of digital business transformation and innovation management.
- Hardcover: ۲۷۱ pages
- Publisher: Springer; 1st ed. 2019 edition (October 23, 2018)
- Language: English
- ISBN-10: ۳۳۱۹۸۹۹۵۶۲
- ISBN-13: ۹۷۸-۳۳۱۹۸۹۹۵۶۵
- Product Dimensions: ۷.۴ x 0.8 x 9.5 inches
خرید کتاب زبان اصلی – چاپ سیاه و سفید – صحافی جلد نرم – کیفیت کاملا مشابه اورجینال – تضمین بهترین کیفیت