Strategic Management: A Competitive Advantage Approach 17th Edition

In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping you develop your own cutting-edge strategy through skill-developing exercises. It offers more coverage than any other textbook on important issues related to business ethics, social responsibility, global operations and sustainability. This is 1 of the reasons it is adopted at more than 500 colleges and universities worldwide.

Thoroughly updated and revised with current research and examples, the 17th Edition helps you effectively formulate and implement a strategic plan that can lead to a sustainable competitive advantage for any type of business.

About our authors

Fred R. David, Forest R. David, and Meredith E. David are a father-son-daughter team that have published more than 50 articles in journals such as the Academy of Management Review, Academy of Management Executive, Journal of Applied Psychology, Long Range Planning, International Journal of Management, Journal of Business Strategy, and Advanced Management Journal.

Fred R. David has been lead author of this textbook for 3 decades. This text is a global leader in the field of strategic management providing an applications, practitioner-approach to the discipline. Approximately 500 colleges and universities currently use this textbook in 20 countries. With a PhD in Management from the University of South Carolina, Dr. David is currently the TranSouth Professor of Strategic Planning at Francis Marion University in Florence, South Carolina. He has published more than 40 academic journal articles.