نقد و بررسی اجمالیخرید کتاب Small Business Management, 18th Edition
Small Business Management, 18th Edition
by Justin G. Longenecker(Author), J. William Petty(Author), Leslie E. Palich(Author)
Help your students realize their dreams of small business success with Longenecker/Petty/Palich/Hoy’s SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 18E. This popular text continues to lead with its comprehensive approach, precedent-setting coverage, innovative tools, engaging examples, and integrated resource package. SMALL BUSINESS MANAGEMENT delves into the fundamentals of business management, with an emphasis on how to start a business as well as how to manage, grow, and harvest one – the full business cycle. All-new cases, proven exercises, and online activities place students in the role of decision-makers to sharpen their understanding of concepts. Unforgettable examples, exciting video cases, and coverage of the most current developments in business management today keep this engaging text as current and practical now as it was when it led the market in its first edition 50 years ago.Thought-provoking cases at the end of the text highlight student-friendly companies and organizations. Students apply concepts they learn in each chapter to these realistic entrepreneurial situations.
About the Author
Justin G. Longenecker established SMALL BUSINESS MANAGEMENT as a leader in the market when he wrote the first edition of the book more than 50 years ago. In addition to this market-leading text, he authored a number of other meaningful business books and numerous articles in journals, such as Journal of Small Business Management, Academy of Management Review, Business Horizons and Journal of Business Ethics. Dr. Longenecker was active in several professional organizations and served as president of the International Council for Small Business. In 2005, the United States Association for Small Business and Entrepreneurship (USASBE) honored him with the Max S. Wortman Lifetime Achievement Award. In addition, the selection as a USASBE Justin G. Longenecker Fellow is the highest recognition that the association gives to individuals who have made an outstanding contribution to the development, furtherance and benefit of small and medium businesses. Dr. Longenecker truly was a legend in his own time and continues to have profound influence through the lives of those who knew him. Dr. Longenecker grew up in a family business. After attending Central Christian College of Kansas for two years, he earned his B.A. in political science from Seattle Pacific University, his M.B.A. from Ohio State University and his Ph.D. from the University of Washington. He taught at Baylor University, where he was Emeritus Chavanne Professor of Christian Ethics in Business until his death in 2005
Product details
- Item Weight : 3.۸۵ pounds
- Hardcover : 712 pages
- ISBN-10 : 1305405749
- ISBN-13 : 978-۱۳۰۵۴۰۵۷۴۵
- Dimensions : 8.۵ x 1.25 x 11 inches
- Publisher : Cengage Learning; 18th edition (January 8, 2016)
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