In this classic of marketing literature, best-selling author Tom Stanley explains the mindset and buying patterns of wealthy individuals. Stanley shows salespeople how to approach this enormously attractive market, open doors, appeal to the “hot buttons” of the affluent, and sell to extremely successful people.
He provides insights into different affluent groups including:
- Business owners
- Sales professionals
- Women
- Asian Americans
- Retired millionaires
Stanley also discusses how to sell both tangible products, such as luxury cars and real estate, as well as intangibles, such as financial services. is the most authoritative and comprehensive guide available for selling products and services to the affluent market.
Product details
- Publisher : McGraw-Hill Education; 1st edition (August 22, 1997)
- Language : English
- Paperback : 496 pages
- ISBN-10 : 0070610495
- ISBN-13 : 978-۰۰۷۰۶۱۰۴۹۱
- Item Weight : 1.۴۴ pounds
- Dimensions : 6 x 1.2 x 8.9 inches
- # Business and economy
نقد و بررسیها0
هنوز بررسیای ثبت نشده است.