نقد و بررسی اجمالیخرید کتاب MARKETING FOR HOSPITALITY AND TOURISM
MARKETING FOR HOSPITALITY AND TOURISM
by PHILIP KOTLER(Author)
is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-colour book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.
Product details
- Publisher : PEARSON ACADEMIC (November 20, 2020)
- Language : English
- Hardcover : ۶۸۸ pages
- ISBN-10 : 1292363517
- ISBN-13 : 978-۱۲۹۲۳۶۳۵۱۶
- Item Weight : 3.۱۹ pounds
- Dimensions : 10.۸۷ x 1.26 x 8.54 inches
نمایش ادامه مطلب
برچسب: خرید کتاب زبان اصلی تجارت و اقتصاد
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