نقد و بررسی اجمالیخرید کتاب Marketing: An Introduction 15th Edition
Marketing: An Introduction 15th Edition
by Gary T. Armstrong(Author), Philip Kotler(Author)
Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships. This in turn gives you a richer understanding of basic marketing concepts, strategies and practices.
The 15th Edition features updated and deeply developed chapter-opening vignettes, Marketing at Work highlights, company cases and end-of-chapter exercises. With these, you’ll get ample practice applying marketing concepts to real-world company scenarios.
Product details
- Publisher : Pearson; 15th edition (April 12, 2022)
- Language : English
- Hardcover : ۷۰۲ pages
- ISBN-10 : 1292433108
- ISBN-13 : 978-۱۲۹۲۴۳۳۱۰۳
- Item Weight : 3.۰۳ pounds
- Dimensions : 8.۴۶ x 1.18 x 10.83 inches
نمایش ادامه مطلب
برچسب: خرید کتاب زبان اصلی تجارت و اقتصاد
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