ABOUT THIS BOOK: This is the most affordable printed OpenStax book available. The textbook content is exactly the same as the OpenStax digital version (ISBN-13: 978-1-94717-270-8). This textbook is available for free download at the OpenStax website, but as many students prefer to supplement the digital version with the convenience of a printed book, we offer this book for sale as a printed option for college students.

BOOK SUMMARY: This textbook is intended for use in introductory Entrepreneurship classes at the undergraduate level. Due to the wide range of audiences and course approaches, the book is designed to be as flexible as possible. Theoretical and practical aspects are presented in a balanced manner, and specific components such as the business plan are provided in multiple formats. Entrepreneurship aims to drive students toward active participation in entrepreneurial roles, and exposes them to a wide range of companies and scenarios.

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