Business fads come and go, but Email Marketing has consistently outperformed all other marketing strategies. In Email Persuasion, marketing expert Ian Brodie reveals the techniques that are working right now to allow professionals and small businesses to connect with potential clients, build trust-based relationships and generate more sales through email.

Inside the book you’ll discover:

• The Customer Insight Mapping technique for building deep understanding of what your clients need and what will motivate them to buy from you.
• ۶ surefire subject line models that will get your emails opened and read.
• The “optin formula” for getting the right people to subscribe to your emails (and how to accelerate the growth of your subscriber list).
• How to engage AND persuade with your emails so that you build a loyal ‘fan base’ ready to buy from you.
• The advanced techniques for turning email subscribers into paying clients (and why accepted wisdom on selling in emails is almost all wrong).

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