نقد و بررسی اجمالیخرید کتاب Cognitive Choice Modeling
by Zheng Joyce Wang(Author), Jerome R. Busemeyer (Author)
Cognitive decision processes provide the interface between the environment and brain, enabling choice behavior, and the basic cognitive mechanisms underlying decision processes are fundamental to all fields of human activity. Yet cognitive processes and choice processes are often studied separately, whether by decision theorists, consumer researchers, or social scientists. In Cognitive Choice Modeling, Zheng Joyce Wang and Jerome R. Busemeyer introduce a new cognitive modeling approach to the study of human choice behavior. Integrating recent research findings from both cognitive science and choice behavior, they lay the groundwork for the emerging interdisciplinary field of cognitive choice modeling.
“This book should serve as the starting point for anyone wanting to learn how to model the dynamics of choice from stimulus inputs. The authors cover all the theoretical foundations of mathematical psychology, starting with utility theory and progressing all the way up to quantum probability.”
—Brandon Turner, Associate Professor of Psychology, The Ohio State University“How should people make decisions? How do they make decisions, and can they make better decisions? The science of decision-making is rich and complex. Cognitive Choice Modeling provides the tools to forma cohesive framework to help make sense of decision-making.”
—Tim Pleskac, Professor of Psychology, University of Kansas –This text refers to the hardcover edition.
—Brandon Turner, Associate Professor of Psychology, The Ohio State University“How should people make decisions? How do they make decisions, and can they make better decisions? The science of decision-making is rich and complex. Cognitive Choice Modeling provides the tools to forma cohesive framework to help make sense of decision-making.”
—Tim Pleskac, Professor of Psychology, University of Kansas –This text refers to the hardcover edition.
About the Author
Zheng Joyce Wang is Professor in the School of Communication at the Ohio State University, where she directs the Communication and Psychophysiology Lab. Jerome R. Busemeyer is Distinguished Professor of Psychological and Brain Sciences at Indiana University Bloomington.–This text refers to the hardcover edition.’
Product details
- Publisher : The MIT Press (March 9, 2021)
- Language : English
- Hardcover : 304 pages
- ISBN-10 : 026204496X
- ISBN-13 : 978-۰۲۶۲۰۴۴۹۶۷
- Item Weight : 1.۲ pounds
- Dimensions : 6.۲۵ x 0.83 x 9.25 inches
- # Marketing & Consumer Behavior
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