Admit it. When you hear the word “neuroscience,” you expect something abstract and remote, very complex, of little practical value. But this time…it’s personal. In a highly anticipated, three-part series airing on the National Geographic Channel in Fall 2011, National Geographic’s Brainworks makes YOU the test subject in an array of astonishing challenges and experiments. Your brain will be stimulated, fooled, and ultimately amazed, as scientists and other experts show you how this three-pound blob of gray matter effectively makes you, you. The television program brings together a crack team of scientists and researchers from a wide range of fields, including neurology, psychology, and opthamology. Awareness expert Dan Simons and memory expert Elizabeth Loftus are just two of the notables who lend their considerable brainpower to this unprecedented project. The program also draws on the know-how of those who traffic in brain tricks―illusionists such as David Copperfield and Apollo Robbins and artists such as color expert Beau Lotto―to bring each mind-bending illusion to life.

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